Election Computer

Victoria votes in 18 days

Victorian parties, MPs, candidates, unions and interest groups have spent $334K–$660K on Facebook and Instagram ads since we started tracking. Polls close at 6pm on Saturday 28 November.

Spend by side

Pick a side to see who on it is spending and what they're running.

  1. Interest groups5 advertisers, 709 ads
    $81.1K–$171K
  2. Labor14 advertisers, 373 ads
    $68.1K–$113K
  3. Liberal7 advertisers, 212 ads
    $56K–$79.5K
  4. Greens2 advertisers, 103 ads
    $36.4K–$53.1K
  5. Minor parties5 advertisers, 534 ads
    $36.1K–$91K
  6. Independents6 advertisers, 180 ads
    $33.7K–$55.2K
  7. Unions1 advertiser, 709 ads
    $16.7K–$88.7K
  8. Nationals1 advertiser, 18 ads
    $6.2K–$8.8K

At leastUp to (Meta only publishes ranges)

Who's spending

  1. FixVictoriaInterest group, Interest groups
    $74.9K–$100K67 ads
  2. Liberal VictoriaParty, Liberal
    $51.2K–$70.3K172 ads
  3. Animal Justice Party AJP VictoriaParty, Minor parties
    $32.9K–$85.1K507 ads
  4. Victorian GreensParty, Greens
    $25.5K–$38.9K94 ads
  5. Shima4HawthornCandidate, Independents
    $19K–$28K66 ads
  6. Victorian Trades Hall CouncilUnion, Unions
    $16.7K–$88.7K709 ads
  7. Sophie TorneyCandidate, Independents
    $14.3K–$21.7K62 ads
  8. Lizzie BlandthornMP, Labor
    $13K–$15.4K7 ads
  9. Ben Carroll MPParty leader, Labor
    $12.8K–$15.9K19 ads
  10. Nathan Lambert MPMP, Labor
    $12.1K–$15.5K18 ads
  11. Anthony Carbines MPMP, Labor
    $11.7K–$16.1K24 ads
  12. Ellen Sandell MPParty leader, Greens
    $10.9K–$14.2K9 ads
  13. The Nationals for Regional VictoriaParty, Nationals
    $6.2K–$8.8K18 ads
  14. Victorian LaborParty, Labor
    $5.1K–$25.7K206 ads
  15. Jess Wilson MPParty leader, Liberal
    $4.8K–$8.2K30 ads

The biggest ads

Started since we started tracking, ranked by spend.

Every Victorian ad