Election Computer

Who's paying for Australia's political ads

Every Facebook and Instagram ad from 164 parties, politicians, unions and interest groups, with what Meta says each one cost. Checked every Sunday.

Interest groups have spent 5 times what all the parties and politicians we track have

Interest groups: at least $2.6M. Parties and politicians combined: at least $294K. Totals cover every ad seen since tracking began.

Everyone, ranked
  1. Advance AustraliaInterest group, Federal
    $1.9M–$2.5M715 ads running
  2. Greenpeace Australia PacificInterest group, Federal
    $133K–$174K424 ads running
  3. GetUp!Interest group, Federal
    $117K–$148K17 ads running
  4. FixVictoriaInterest group, Victoria
    $74.9K–$100K67 ads running
  5. Australian Energy ProducersInterest group, Federal
    $73.7K–$149K732 ads running
  6. Minerals Council of AustraliaInterest group, Federal
    $70.4K–$89.2K88 ads running
  7. Liberal VictoriaParty, Victoria
    $51.2K–$70.3K172 ads running
  8. The Australia InstituteInterest group, Federal
    $50K–$73.1K132 ads running
  9. $42.9K–$53.2K41 ads running
  10. BHPInterest group, Federal
    $37.3K–$44.3K62 ads running

At leastUp to (Meta only publishes ranges)

Victoria votes in 18 days

Spend on ads started in the last 30 days by Victorian parties, MPs, candidates, unions and groups, by side.

The Victorian race
  1. Liberal4 advertisers, 151 ads
    $40.7K–$57.4K
  2. Greens2 advertisers, 74 ads
    $34.5K–$48.3K
  3. Minor parties5 advertisers, 395 ads
    $31.9K–$72.9K
  4. Labor13 advertisers, 314 ads
    $17.6K–$49.3K
  5. Independents6 advertisers, 86 ads
    $15.7K–$26.3K
  6. Interest groups4 advertisers, 615 ads
    $5.6K–$67.5K
  7. Unions1 advertiser, 306 ads
    $5.3K–$37.1K
  8. Nationals1 advertiser, 13 ads
    $4.5K–$6.2K

The biggest ads of the last two weeks

Ads that started in the last 14 days, ranked by what Meta says was spent on them so far.

Browse every ad