---
title: "Victoria votes | Election Computer"
description: "Who is paying for Facebook and Instagram ads in the 2026 Victorian state election, and how much."
url: "https://election.computer/victoria"
---

# Victoria votes in 18 days

Victorian parties, MPs, candidates, unions and interest groups have spent $213K–$477K on Facebook and Instagram ads in the last 30 days. Polls close at 6pm on Saturday 28 November.

[Last 30 days](https://election.computer/victoria) [Since tracking began](https://election.computer/victoria?period=all) 

## Spend by side

Pick a side to see who on it is spending and what they're running.

1. [Liberal](https://election.computer/victoria?side=liberal) 12 advertisers, 266 ads  
$48.9K–$77.4K
2. [Greens](https://election.computer/victoria?side=greens) 4 advertisers, 87 ads  
$45K–$61.7K
3. [Labor](https://election.computer/victoria?side=labor) 49 advertisers, 612 ads  
$39.3K–$101K
4. [Minor parties](https://election.computer/victoria?side=minor) 7 advertisers, 435 ads  
$38.5K–$83.9K
5. [Independents](https://election.computer/victoria?side=independent) 6 advertisers, 86 ads  
$16K–$26.6K
6. [Nationals](https://election.computer/victoria?side=nationals) 6 advertisers, 60 ads  
$11.3K–$18.9K
7. [Interest groups](https://election.computer/victoria?side=third%5Fparty) 4 advertisers, 615 ads  
$8.3K–$70.2K
8. [Unions](https://election.computer/victoria?side=union) 1 advertiser, 313 ads  
$5.5K–$38K

 At least  Up to (Meta only publishes ranges) 

## Who's spending

1. [Liberal Victoria](https://election.computer/who/liberal-victoria) Party, Liberal  
$40.3K–$60.1K 186 ads
2. [Animal Justice Party AJP Victoria](https://election.computer/who/animal-justice-party-ajp-victoria) Party, Minor parties  
$30.7K–$70.2K 376 ads
3. [Victorian Greens](https://election.computer/who/victorian-greens) Party, Greens  
$25.3K–$36.2K 69 ads
4. [Shima4Hawthorn](https://election.computer/who/shima4hawthorn) Candidate, Independents  
$12K–$17.9K 39 ads
5. [Ellen Sandell MP](https://election.computer/mp/ellen-sandell) Party leader, Greens  
$11K–$14.3K 9 ads
6. [Gabrielle de Vietri](https://election.computer/mp/gabrielle-de-vietri) MP, Greens  
$8.6K–$11K 8 ads
7. [Victorian Labor](https://election.computer/who/victorian-labor) Party, Labor  
$6.4K–$27.1K 208 ads
8. [Victorian Trades Hall Council](https://election.computer/who/victorian-trades-hall-council) Union, Unions  
$5.5K–$38K 313 ads
9. [Working Families Victoria](https://election.computer/who/working-families-victoria) Interest group, Interest groups  
$5.3K–$18.3K 130 ads
10. [The Nationals for Regional Victoria](https://election.computer/who/the-nationals-for-regional-victoria) Party, Nationals  
$4.5K–$6.2K 13 ads
11. [Julie Buxton - Labor for Bayswater](https://election.computer/who/julie-buxton-labor-for-bayswater) Candidate, Labor  
$4.4K–$5.5K 11 ads
12. [Georgie Purcell](https://election.computer/mp/georgie-purcell) MP, Minor parties  
$4.3K–$7.9K 36 ads
13. [Jess Wilson MP](https://election.computer/mp/jess-wilson) Party leader, Liberal  
$4K–$6.7K 23 ads
14. [Melissa Horne](https://election.computer/mp/melissa-horne) MP, Labor  
$3.9K–$5K 11 ads
15. [Sophie Torney](https://election.computer/who/sophie-torney) Candidate, Independents  
$3.7K–$6K 23 ads

## The biggest ads

Started in the last 30 days, ranked by spend.

[Every Victorian ad](https://election.computer/ads?where=vic&sort=spend) 

- [![Ben didn't back you, so don't back Ben.](https://election.computer/media/d78f97c284a9c24849b9b248d61a7d1920fd7ee0db3d8721d3d3e3ac8ea5cacb?w=480) Liberal Victoria$22.2K–$32.8K spent Running since 2 Nov](https://election.computer/ad/d78f97c284a9c24849b9b248d61a7d1920fd7ee0db3d8721d3d3e3ac8ea5cacb)
- [![A Fresh Start for Victoria.](https://election.computer/media/87b3378500b44023dcb1deae86a22c5d6a6d994fac77c73dd30bd1c0288088ce?w=480) Liberal Victoria$14.5K–$19.1K spent Running since 2 Nov](https://election.computer/ad/87b3378500b44023dcb1deae86a22c5d6a6d994fac77c73dd30bd1c0288088ce)
- [![The Greens have a plan to make housing affordable. We’ll freeze and cap rent increases, build more public housing and cut stamp duty for hom](https://election.computer/media/ac8b33a9eb6bac4a699c420a31f0c2445de31577938a4ec28269a8a5c9bec833?w=480) Victorian Greens$10.6K–$14.4K spent Running since 18 Oct](https://election.computer/ad/ac8b33a9eb6bac4a699c420a31f0c2445de31577938a4ec28269a8a5c9bec833)
- [![I’m Ellen Sandell, your Greens MP for Melbourne. I’m fighting for real change. Life has become unaffordable. Housing, healthcare, groceries ](https://election.computer/media/64b71572e9d323a545e4f5bd158bdcc804121c65a4bf1f9ceaaa69461a8bd80c?w=480) Ellen Sandell MP$10.6K–$13.8K spent Running since 15 Oct](https://election.computer/ad/64b71572e9d323a545e4f5bd158bdcc804121c65a4bf1f9ceaaa69461a8bd80c)
- [![I’m Gabrielle de Vietri, your Greens MP for Richmond. I’m fighting for real change. Life has become unaffordable. Housing, healthcare, groce](https://election.computer/media/8af82a29a15b779fee721fe9676dedbfafe071c6e181c41cc61b2a188fb5c431?w=480) Gabrielle de Vietri$8.6K–$11K spent Running since 15 Oct](https://election.computer/ad/8af82a29a15b779fee721fe9676dedbfafe071c6e181c41cc61b2a188fb5c431)
- [![The Greens have a plan to bring down costs and put people before corporate profit. We’ll make public transport and dental care free, and hou](https://election.computer/media/ab3a814907fdc4274664a4ad4c6c7145c9bad460e10ed4c095c7bcbc392465f5?w=480) Victorian Greens$6.6K–$8.2K spent Running since 30 Oct](https://election.computer/ad/ab3a814907fdc4274664a4ad4c6c7145c9bad460e10ed4c095c7bcbc392465f5)
- [![It’s time for a change you can trust, the Nationals and Liberals have an experienced team with a plan to reduce crime, lower costs and build](https://election.computer/media/2b2994eb8f656d2264ac62ff47e3f9e2dfb2f74c06aca955a395829c6a477ff3?w=480) The Nationals for Regional Victoria$4.5K–$5K spent Running since 15 Oct](https://election.computer/ad/2b2994eb8f656d2264ac62ff47e3f9e2dfb2f74c06aca955a395829c6a477ff3)
- [![Free check-ups. Free fillings. Free root canals. No appointment, no bill. That’s Labor’s plan for free dental clinics.](https://election.computer/media/4d919ddad57e2e04cd5869c66288173b7a1f24dfc75e81ac1ece8e4b9ca9d1ed?w=480) Victorian Labor$4.2K–$10.3K spent Running since 7 Nov](https://election.computer/ad/4d919ddad57e2e04cd5869c66288173b7a1f24dfc75e81ac1ece8e4b9ca9d1ed)
- [![Delivered for Northern Victoria – our state’s very first not-for-profit vet clinic in Castlemaine. In a cost of living crisis, veterinary c](https://election.computer/media/5bd907bb1e2f3f1d2c540fecb9589396c63ac69a0fd7621afe1d6b59850507d6?w=480) Animal Justice Party AJP Victoria$4.1K–$5.3K spent Running since 29 Oct](https://election.computer/ad/5bd907bb1e2f3f1d2c540fecb9589396c63ac69a0fd7621afe1d6b59850507d6)
- [![A Real Plan for Real Change.](https://election.computer/media/0c37882de2ab39f215d2f55414ca09a114c49144d89800daf7c0b340cba4ea51?w=480) Liberal Victoria$3.6K–$8.2K spent Running since 2 Nov](https://election.computer/ad/0c37882de2ab39f215d2f55414ca09a114c49144d89800daf7c0b340cba4ea51)

---

Ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too.

[Search](https://election.computer/search) [Who's spending](https://election.computer/who) [Federal divisions](https://election.computer/seats/federal) [Senators](https://election.computer/mps/senate) [How this works](https://election.computer/about)

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